Monday, November 28, 2011

A look at brand growth; Costa Coffee

Name: Costa Coffee
Location: London
Designer: Your Studio

Costa Coffee recently unveiled a new design for their metropolitan stores and the design is clean and fresh. Many of their other locations(this is a chain coffee shop), look like typical coffee shops and while warm, appear a bit dated for todays coffee culture. The new design focuses on use of space, layout and creates areas for multiple customer types. By creating a more industrial and urban feel to the space, they have established a new customer demographic while staying true to their craft. Spaces like these remind us that a well thought through design, with proper space planning and customer experience analysis, can produce a stunning and highly profitable result. Many people forget that a designers job is to ensure the space will fit within its location and demographic, while minting a focus on profitability, correct merchandising and back of house operation flow.  I always encourage clients to remember that their space is more for their customers and less for themselves. While a space needs to reflect the product, it also needs to guarantee profitability and a fully thought out concept. This ensures customers will have a full and memorable experience from the moment they see signage until they walk back out the door.

Costa Coffee is a great example of a company letting their own personal preferences and previous experiences take a back seat to what the area, clients, and times were asking for. Through the design, they have guaranteed a continued support for their craft and a continued profitability for their company.

Costa's more traditional design:

The proposed new design for urban centers:

Photo 2-3 ©  Your Studio


  1. Wow the new design is definitely more modern. The cases are lower so you can look someone in the face when you order which is more personal.

  2. I completely agree. One of the things they did well was analyze the systems and flow in place at current locations. From there they could determine what was working and what was not. Changing the height was definitely a positive change.


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