Wednesday, February 20, 2013

Loveland Ale Works

Name: Loveland Ale Works
Location: Loveland, CO
Identity: Manual

Loveland Ale Works is a small batch brewery inspired by European & American style brews. Through graphic design and interior design, they were able to create a cohesive vision.

Inspired by the history of Loveland as a town founded due to the Colorado Central Railroad and gateway to Rocky Mountain National Park, they used elements throughout that play back to these ideas.

The tap handles were created based on the 19th century signal levers & the logo itself plays homage to the mountains and railway.

The interior was left clean and simple using raw materials to enhance the handcrafted feel. Reclaimed woods, concrete, and plywood signs all come together within the exposed brick space.


Images 1-3© Loveland Ale Works
Images 4-12 © Manual

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