Location: Melbourne, Australia
Design: Hassell
Designed for Melbourne's Food and Wine festival, the Urban Coffee Farm & Brew Bar dissects the coffee beans travel. Utilizing the materials used for transportation, the pop up allows guests to interact and engage with the coffee making process.
Utilizing shipping containers and pallets; two items used continuously in the shipping of coffee, along with approximately 120 coffee trees transformed the public plaza into an urban jungle.
By stacking the pallets and utilizing the existing red steps, they were able to create an oasis in the middle of the city. Thinking of the pallets as both furniture and architectural components allows visitors to define their own needs and use the space accordingly. Pallets can be sat on, used as tables, items to lean against, etc.
I love that they showcased what is possible with limited materials and creative thinking. They were able to open up a discussion and engage visitors on the entire process of growing coffee beans, showcasing the process it takes to get the bean to your cup.
All photos © Retail Design Blog
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